Everything I write here I truly believe. Seriously. In my opinion the movie theater business will never come back for quite a few reasons. A little over a month ago when they started to shut down there was no place to see new releases. Then the studios did a curious thing. They started releasing smaller movies, or off-season filler to the two major streaming services Amazon Prime and Netflix. Amazon Prime costs $120 a year and Netflix is $15 a month or $180 a year. Along with Fox news and CNN, AND your local stations that’s all the TV anybody needs. Cut the cord! That’s a post for next week! So the studios have released these movies to streaming services. They’re not big movies but they’re fun movies and they are brand new releases. Amazon charges $19.99 to rent a brand new theatrical release for 24 hours. It makes sense. Think about it. Dinner for two, $50. Beverages in the movie theater $20. Your tickets $30. When did Movie theater night become a $100 deal. Stay at home, pay twenty bucks and have your own bathroom, your own food, your own pause button and if you get tired in the middle turn it off and finish it in the morning. In addition you’re not sitting next to a total stranger who is screwing around with his phone during the movie, chomping down on his food and making a racket, and refusing to discipline his unruly child. Is this experience worth $100? Not to me. Now the movie theater business has been married to the studios for over a hundred years. The antiquated business model still remains. I don’t entirely blame the theaters for charging a ton of money at their concession stands. When the studios release a blockbuster, the theaters don’t make any real money until that movie is out four or five weeks. It works on a sliding scale.after the first few weeks, depending on the cost of the movie the theaters make more and the studios make less. Again, it make sense. Some of these big movies have budgets of well over two hundred million dollars. Somebody has to pay for them. Consumers pay when we’re paying at least $15 a ticket and the theater pays all of it to the studio in the beginning. The only way theaters can make money is at the concession stand. Their problem not mine. Change the model. Now let’s talk about big movies that will not be released on their release date. I’m talking about the new James Bond film. I’m talking about the Top Gun sequel, Maverick. Marvel films Black Widow starring Scarlett Johansson and the one I’m looking forward to the most, West Side Story, due out at Christmas time. Does anybody really believe that we will be back in the movies at Christmas time? And the next question would be is that what the studios want? Think about it. if anybody believes that coronavirus will be completely eradicated by this coming Christmas they’re wrong. This country and the rest of the world will not be well until there is a vaccine that prevents this disease, and we’re looking 18 months down the road. Studios have laid out billions of dollars to create movies. They’re going to want their money back. Who wants to walk into a movie theater where everybody is masked, people are sitting 6 feet apart and everybody worries if somebody sneezes or coughs? We go to the movies to relax and to get lost in a 2-hour fantasy. The scenario I mentioned is not conducive to relaxing. I am not going!!!!!! Worst case scenario is that I see it streaming 3 months later but is that what’s really going to happen? What happens if they reopen the theaters and people don’t come back the way they used to? The studios have an out. The streaming services that rent their movies 3 months down the road would be glad to take the new release and stream it from day one. Even if they charge $35 for a rental it’s still cheaper than taking your wife or your family to the movies. Imagine watching Black Widow at home! To me it’s a blessing. I don’t like movie theaters. I can’t control my environment. I’m talking about the people that are sitting next to me and the noise they make. Human beings are inherently afraid of disease because of our survival instincts. Six months from now people are not going to be going to the movies. This problem is not going to be indigenous to the United States. Take China. Chinese people love American Cinema. Box office numbers bear that out. Having said that and after seeing how the coronavirus ravaged their own country, I’m sure that the Chinese people would more than likely prefer to sit at home like I do and watch my movies there. In addition, studios make a fortune all over the world with their total take . Every country in the world streams video these days. Why is there still a middleman and I’m referring to the movie theaters? It’s really not necessary. Movie theaters as we know them have become completely obsolete! We live in a world where 50-inch television sets cost $300 and they are 4K television. Arguably a better picture than you see on the screen.
Somebody out there please tell me the advantage of going to the movies? Even if people wanted to go would they be able to go given that the coronavirus will come back in full force in the fall or winter. It has to. We are opening up too soon. We are trading human life for money. It will be interesting seeing this play out but I can’t see any reason whatsoever why Netflix and Amazon can’t start advertising the latest James Bond film in October for release during Christmas week on their streaming Networks. It’s time to close the theaters. Do the studio’s really want to bank on movie theaters being open in December and do they want a bank on people coming back even if they are? If they do their gambling billions of dollars Just a bunch of stuff to think about. I believe I’m right.
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